Work History
Embarking on my career, traditional graphic design was my initial canvas—before the digital renaissance, where meticulous typesetting and tactile craftsmanship defined graphic design. As technology advanced, the shift to digital unfolded, leading me to the realms of desktop publishing, web design and the transformative landscape of HTML, CSS, and JavaScript. The journey extended into digital audio and video production, where I orchestrated narratives in the symphony of bits and bytes. Transitioning into academia, I became a college professor, sharing not just tools and techniques but the ethos of design process. From analog intricacies to the digital canvas, my story weaves through the tactile past, emphasizing the legacy of creativity and adaptability in the evolving landscape of design and innovation.
Managing Partner: Marketing & Creative Services
Pasadena, CA / London, UK
May 2018 - Present
- Created and successfully launched startup IT consultancy Bizanova Limited to address the need for affordable, pre-integrated, and open source ERP, CRM, and SaaS for small and medium enterprises.
- Directed the acquisition and development of creative team and resources.
- Developed and directed standards for UI & UX design.
- Provided analysis and feedback to creative teamwork relative to strategic goals, concepts, and execution.
- Created industry-specific prepackaged verticals from a modular ERP/CRM Saas, enabling marketing targeted to the specific requirements of common industries.
- Acquired four major clients in Banking, Corporate Wellness, Travel, and Food Services industries.
- Formulated and managed SEO, traditional and digital marketing strategies, campaigns, and briefs for clients based on integrated analytics, Google analytics, and A/B testing.
Creative Director / IT Manager
Invent2Vision
Paramount, CA
March 2017 - March 2018
- Executed creative management for a startup with the mission of providing capital, marketing, IT, and product development services to inventors with innovative new products.
- Defined and instituted a creative process and initial strategies for establishing a strong market presence and growing a sustainable client portfolio.
- Established in-house video production, photography, web development, graphic design, and IT departments.
- Advised and directed front and back-end development teams in Los Angeles and London in the implementation of an open-source ERP/CRM system with multiple e-commerce websites.
- Spearheaded the build-out and construction of data center, call center, and fulfillment departments.
- Collaborated with senior management on all stages of campaign development and design; innovation, development, and actualization, leveraging our knowledge of target markets to enhance customer footprint and increase company profitability.
- Managed creative team that serviced internal and client projects from concept to final product.
- Played a key role in the launch of four startups, including the parent company, Invent2Vision.
- Lead product analysis, design, and development sessions.
- Mentored creative team with an emphasis on creative and professional development, and a deeper understanding of design process and communication.
Media Arts Teacher
Pomona, CA
August 2014 - August 2015
Redevelopment of curriculum and instruction of Media Arts classes for students grades 9-12.
- Digital Photography & Photoshop [Grade 9]
- Graphic Design Fundamentals & Adobe Illustrator [Grade 10]
- Publication Design & Adobe InDesign [Grades 11 & 12]
- Web Design; HTML5, CSS3, & Bootstrap [Grades 11 & 12]
- Filmmaking & Adobe Premier [Grades 11 & 12]
Professor: Media Arts & Game Arts
Mt. Sierra College
Monrovia, CA
January 2007 - July 2014
Curriculum development and instruction of on campus and online courses at an ACCSC accredited college offering bachelor degrees with emphasis on Media Arts and Video Game Development.
- Introduction to Sound Design
- Sound for Film and Television
- Sound Design for Video Games
- Web Design HTML
- Web Design CSS
- Digital PrePress
- Graphic Design Basics Graphic
- Design Concepts
- Mobile Development / PhoneGap
- Design Basics for Gaming
- Design Concepts for Gaming
- Digital Photography
- Publication Design
- Logo Design
- Information Design
- Typography
- Introduction to Macintosh Computers
- Perspective Drawing
- Figure Drawing
- Photoshop I for Game Design
- Photoshop III: Advanced Photoshop
- Portfolio 1
- Portfolio 2
CEO / Creative Director
Porkpie Studio
Claremont, CA / Sierra Madre, CA
September 2006 - March 2017
- Developed initial pitch offerings and brand story based on qualitative market analysis.
- Aligned creative functions and developed a system for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment.
- Negotiated and managed all vendor and supplier relationships.
- Consistently led communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized the client’s strategic goals.
- Directed creative management and developed a strong incentive-based working environment.
Pre Press Manager
Los Angeles, CA
September 1999 - October 2001
- Executed employee training and supervision: pre-press, printing, and finishing
- Analyzed and prepared digital files for output on 10’ and 16’ Vutek digital inkjet, Lambda photographic, and Epson and HP large-format inkjet printers
- Development of print, welding and fabrication techniques
- Digital Asset Management and daily backups to digital tape
- Computer and network maintenance and repair in a Mac, PC, and Unix environment.
Pre Press Manager
Best Buy Banner Company / B3 Digigraphics
Riverside, CA
January 1997 - August 1999
- Executed employee training and supervision; prepress, printing and finishing.
- Designed billboards, bus stop signage, vehicle wraps, and building wraps.
- Managed projects in the production of digitally printed scenery for feature films and television productions including The Tonight Show with Jay Leno, The West Wing, Stuart Little, Waking Up in Reno, What Women Want, and Galaxy Quest.
- Designed and produced trade show graphics and systems.
- Production and preparation of digital files for output on 16’ (16 foot) Vutek digital inkjet and 48″ Roland six-color inkjet printers.
- Developed print, welding and fabrication techniques for various substrates.
- Digital Asset Management and daily backups to digital tape.
- Managed a Mac & PC workflow and color management systems.
Director of Public Relations
Corona, CA
March 1996 - January 1997
- Represented CRMS as media contact and spokesman.
- Orchestrated community disaster preparedness events.
- Created, designed, and updated hospital collateral, advertisements, and publications.
- Created and implemented community outreach plans.
- Represented CRMS at local business events and mixers.
Graphic Designer / Creative
Media West Advertising & Design
Claremont, CA
April 1994 - March 1996
- Worked with creative director to create compelling advertising and marketing campaigns for clients in healthcare, real estate development, banking industries.
- Worked with creative director in the development and execution of advertising copy, scripts for television and radio ads, and corporate collateral.
- Worked with the creative director in the design of logos, brochures, publications, outdoor media, web sites, UI/UX, television and radio advertisements, training videos, and annual reports.
Production Manager
Inland Business Magazine
Rancho Cucamonga, CA
1988 - 1992
- Chaired editorial and production meetings
- Established weekly deadlines for production, editorial and ad sales departments.
- Storyboarded each publication issue.
- Managed advertisement production and worked with sales staff on placement.
- Inspected, proof read, and signed off on final blue-lines and color proofs with Schumann Printers in Madison, WI.
- Approved final proofs at press check.